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The Growing Popularity of Hubli Khadak Roti: A Taste Loved by All
Hubli Khadak Roti has been making waves in the food world, not only across India but internationally as well. This unique and flavorful traditional roti has captured the attention of food lovers from all walks of life, including those who are typically inclined toward pizzas and burgers. What started as a humble street food in Hubli has now become a craze that’s spreading far and wide.
The Journey of Hubli Khadak Roti
What’s behind the sudden surge in popularity of Hubli Khadak Roti? The answer lies in its rich flavor, crunch, and versatility. Initially, people were unfamiliar with this local delight, but as curiosity grew, it quickly became a sensation. The dish, made from a combination of wheat and rice flour, paired with a variety of side dishes like chutneys, pickles, and curries, soon became the go-to snack for people from all over the world.
One of the driving forces behind this expansion has been Poorva Food Products, a company based in Hubli. What began as a small venture by a local entrepreneur, Purva, has now blossomed into a business with over 70 distributors across various cities, including Bengaluru, Maharashtra, Andhra Pradesh, Tamil Nadu, and even international markets.
Innovation Meets Tradition
Poorva Food Products, not only offers the classic Khadak Roti, but has also introduced exciting variations like Shenga Roti (Peanut Roti), Gurellu Roti (Sesame Seed Roti), and even Puttu Roti, a savory treat from North Karnataka. The brand has continuously innovated, offering these delicious items along with happaḷa (crispy pancakes) and Shenga Holige (Peanut Stuffed Flatbread) to cater to diverse tastes. Even people unfamiliar with the traditional Khadak Roti have embraced its unique appeal.
From Street Food to Global Business
The impact of Hubli Khadak Roti has reached impressive heights. As of December, Poorva Food Products had sold over 4 lakh Khadak Roti pieces, while during festivals like Sankranti, 200 kg batches were sold. In addition, the company has expanded its reach by directly sourcing maize from farmers in Vijayapura and using local ingredients for maximum authenticity.
The team at Poorva Food Products, including 40 women workers, has managed to keep the production going smoothly, maintaining the quality and tradition of the roti. They have even sent packages of Khadak Roti to Chennai flood victims and continue their efforts to support social causes.
A Taste That Unites
Hubli Khadak Roti isn’t just about food; it’s a symbol of the community and innovation. As the business grows, it remains committed to supporting local farmers and providing opportunities for local women in the workforce. Whether it’s a snack for the family or part of a large-scale community effort, Hubli Khadak Roti has become an essential part of the food culture in Karnataka and beyond.
If you're looking for a unique, authentic, and delicious taste from India, Hubli Khadak Roti is definitely worth trying. Whether you're in India or abroad, this crispy, flavorful treat is ready to win hearts and appetites globally.
To try these delectable rotis and learn more about Poorva Food Products, visit their official website at poorvafoodproducts.com
