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Jowar Rotti from Hubballi Takes a Global Leap: A Taste of North Karnataka Goes International
Kadak Rotti, a popular traditional dish from North Karnataka, is no longer confined to local kitchens. The humble yet flavorful Jowar Rotti (also known as Kadak Rotti), with its crispy texture and health benefits, has made its mark in both domestic and international markets. A Hubballi-based company, Poorva Food Products, is at the forefront of this culinary revolution, bringing the rich flavors of North Karnataka to global tables.
Poorva Food Products: From a Family Venture to an International Success
What started as a small family venture in Hubballi has now transformed into a booming business that produces up to four lakh rotis every month. Located in the Gokul Road Industrial Area, Poorva Food Products has expanded its reach not only across India but also to international markets, with regular shipments to countries like the USA, UK, and Australia.
The journey began in 2011 when Linganagouda Patil and his family, who were running a paying guest (PG) service, faced a shortage of labor. To simplify the process of making chapathis, they purchased a chapathi-making machine. However, the machine didn’t function as expected. Determined to overcome this challenge, Linganagouda’s son and brother modified the machine, creating an innovative version specifically designed to make Jowar Rotti. This breakthrough machine became the secret to the company’s success.
The Growing Demand for Jowar Rotti
The demand for Kadak Rotti grew steadily as word spread about its health benefits and delicious taste. Initially, orders came from people of North Karnataka origin, who had moved to other states and countries. But over time, others began to appreciate the unique flavors and nutritional benefits of the rotti. As more people discovered it, demand surged, prompting Poorva Food Products to move its production from a home setup to a full-fledged industrial facility.
Currently, Poorva Food Products is producing about 15,000 rotis per day and has become a staple supplier for major events, such as the visit of Prime Minister Narendra Modi to Hubballi, the State Legislature session in Belagavi, and the AKKA Sammelana in the USA.
Expanding Beyond Borders
One of the standout features of Poorva Food Products is its ability to cater to international markets. The company’s Jowar Rotti has gained popularity not just within India but also in countries like the USA, UK, and Australia, where it is shipped on demand. E-commerce platforms such as BigBasket, Your Doorstep, and Poorva Food's own website are helping the company reach customers far and wide. Poorva Food Products is also gearing up for a bigger push into the USA market, where they plan to tie up with Indian stores to make Jowar Rotti available at an affordable price for the growing diaspora and health-conscious consumers.
Quality and Innovation
What sets Poorva Food Products apart from others is its dedication to quality. The company uses only premium-quality jowar (sorghum) to make its rotis, ensuring that there are no additives or preservatives in the final product. Additionally, the company has recently introduced organic Jowar Rotti, catering to a growing demand for healthy and sustainable food options.
The company’s expansion is driven by a strong commitment to quality and innovation. Poorva Foods has diversified its product range, including other types of rotis like Sajje Rotti, and even seasonal products like undis, chutneys, and masala items.
The Power of Women in the Workforce
In line with its community support and growth, Poorva Food Products employs around 35 women, the majority of whom are involved in the process of baking rotis. This empowerment of women is a crucial aspect of the company’s social impact, helping provide steady livelihoods to local communities.
The Road Ahead
With the increasing demand for Jowar Rotti in various parts of India and abroad, Poorva Food Products is looking towards a bright future. The company is considering the installation of advanced baking machines and plans to introduce franchised outlets at the local level to cater to increasing demand.
Girish Patil, the son of Linganagouda Patil and a key figure behind the company's expansion, has high hopes for the future. "We are thrilled by the response we’ve received, and with plans to expand to international markets, we are confident that Poorva Food Products will continue to grow and bring the taste of North Karnataka to the world," he said.
Conclusion
Kadak Rotti, once a humble staple of North Karnataka, is now taking the world by storm. Poorva Food Products has played a key role in this global spread, ensuring that the authentic taste of Jowar Rotti reaches customers worldwide. Whether it’s for its health benefits, its rich taste, or simply a nostalgia for those missing the flavors of home, Jowar Rotti is poised to make a lasting impact on global food markets.
For anyone looking to enjoy this traditional North Karnataka delight, Poorva Food Products has made it easier than ever to get your hands on this crispy, nutritious treat—whether you're in India, the USA, the UK, or beyond.
